‪Cristiano do Amaral Britto de Castro‬ - ‪Google Scholar‬

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Citations	45	43
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Cristiano do Amaral Britto de Castro

Cristiano do Amaral Britto de Castro

Professor de Marketing, Escola Superior de Propaganda e Marketing

Verified email at espm.br

Marketing Management Innovation Product Management Product Portfolio Management Consumer Behaviour


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Cognitive and emotional resistance to innovations: concept and measurement CAB Castro, F Zambaldi, MC Ponchio Journal of Product & Brand Management, 2019	35	2019
Store patronage and retail competition in emerging markets E Barki, F Zambaldi, CE Lourenço, CABD Castro International Journal of Business and Systems Research 10 (1), 62-77, 2016	7	2016
The relationship between affect and consumers’ resistance to innovation CAB Castro	2	2018
The effect of using claim confirming product cues on the product claim credibility: is seeing believing? CAB Castro	1	2013

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Articles 1–4