| Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ... Journal of Public Policy & Marketing 40 (2), 143-164, 2021 | 58 | 2021 |
| Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing L Vorster, E Kipnis, G Bebek, C Demangeot Journal of Macromarketing 40 (1), 51-72, 2020 | 17 | 2020 |
| A multicontextual lens on racism and discrimination in the multicultural marketplace C Galalae, E Kipnis, CC Cui, E Johnson, T Licsandru, L Vorster, ... Journal of the Association for Consumer Research 8 (1), 95-106, 2023 | 4 | 2023 |
| Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns H Knight, L Vorster Kogan Page, 2023 | 2 | 2023 |
| Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action E Kipnis, C Demangeot, C Pullig, S Cross, C Cui, C Galalae, S Kearney, ... University of Leicester, 2022 | | 2022 |
| Companies doing good, home and away: exploring customer attitudes to company-instigated CSR initiatives’ L Vorster, D Hart, M Abdelrahman Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 2022 | | 2022 |
| Critically Evaluating the Role of Intercultural Marketing Communications in Cultivating Relations in the Superdiverse Rainbow Nation L Vorster | | 2020 |
| Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract L Vorster, E Kipnis, G Bebek, C Demangeot AMS World Marketing Congress 2019, 2020 | | 2020 |
| Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial … L Vorster, E Kipnis, G Bebek, C Demangeot Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective E Kipnis, S Cross, C Demangeot, MHJ Lin, L Vorster, S Kearney, C Pullig, ... EasyChair, 2019 | | 2019 |
| The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? L Vorster, E Kipnis, G Bebek European Marketing Academy Conference: Leaving Footprints, 2017 | | 2017 |
| Track Title: Growing diversity and inclusion-engaged marketing (DIEM) Research, Practice and Education for consumer well-being in multicultural marketplaces (track 2) E Kipnis, J Williams, S Cross, C Cui, C Pullig, C Mari, L Vorster, ... | | |
Eva KipnisProfessor in Marketing, University of BradfordVerified email at bradford.ac.uk
