‪Gulnara Nussipova‬ - ‪Google Scholar‬

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Citations	33	33
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Co-authors

Fredrik NordinProfessor of Business Administration, Head of Stockholm Business School, Stockholm UniversityVerified email at sbs.su.se
David SörhammarProfessor, Inland Norway University of Applied Sciences | CREDSVerified email at inn.no

Gulnara Nussipova

Gulnara Nussipova

PhD, Stockholm Business School, Stockholm University

Verified email at sbs.su.se - Homepage

value creation new product development technology and innovation management technology


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Value formation with immersive technologies: an activity perspective G Nussipova, F Nordin, D Sörhammar Journal of business & industrial marketing 35 (3), 483-494, 2020	22	2020
Framing changes of the value proposition of emerging technologies in a B2B context G Nussipova Journal of Business-to-Business Marketing 29 (2), 99-118, 2022	11	2022
Unpacking the Value of Emerging Technologies: Experimentation, Communication and Knowledge Brokering G Nussipova Stockholm Business School, Stockholm University, 2023		2023

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