| Power in destination branding G Marzano, N Scott Annals of tourism research 36 (2), 247-267, 2009 | 333 | 2009 |
| Governance of tourism in OECD countries N Scott, G Marzano Tourism Recreation Research 40 (2), 181-193, 2015 | 69 | 2015 |
| Understanding entrepreneurial family businesses in uncertain environments: The case of Latin America M Nordqvist, G Marzano, ER Brenes, G Jimenez, M Fonseca-Parades Understanding Entrepreneurial Family Businesses in Uncertain Environments, 2011 | 38 | 2011 |
| Stakeholder power in destination branding: a methodological discussion G Marzano, N Scott | 26 | 2005 |
| Marca país: un enfoque metodológico... G Marzano Polémika 3 (9), 2012 | 21 | 2012 |
| Power, destination branding and the implications of a social network perspective G Marzano Network analysis and tourism: From theory to practice, 131-144, 2008 | 20 | 2008 |
| Consistency in destination branding: the impact of events G Marzano, NR Scott The University of Queensland Press, 2006 | 20 | 2006 |
| The River City? Conflicts in the development of a tourism destination brand for Brisbane G Marzano, E Laws, N Scott River tourism, 239-256, 2009 | 18 | 2009 |
| Relevance of power in the collaborative process of destination branding G Marzano | 18 | 2006 |
| The effect of stakeholder power on a destination branding process: The Gold Coast VeryGC brand G Marzano | 15 | 2007 |
| Dimensions of power and collaboration in the context of destination branding: a theoretical framework G Marzano, N Scott | 11 | 2006 |
| Destination management plans: use of language as representation of power R Baggio, G Marzano Proceedings of the CAUTHE, 2007 | 10 | 2007 |
| Governance of tourism in OECD countries. Tourism Recreation Research, 40 (2), 181–193 N Scott, G Marzano | 7 | 2015 |
| Understanding Entrepreneurial Family Businesses in Uncertain Environments: Opportunities and Research in Latin America M Nordqvist, G Marzano, ER Brenes, G Jiménez, M Fonseca-Paredes Edward Elgar Publishing, 2011 | 7 | 2011 |
| Shaping collaboration in tourism: Thuggery in a destination branding process CL Nardi, G Marzano, G Mendieta Destination Marketing, 61-66, 2015 | 5 | 2015 |
| Del efecto “country of origin” a la “marca país”: Una propuesta para la competitividad de Ecuador en los negocios internacionales G Marzano ECUADOR COMERCIO EXTERIOR, 23, 2010 | 5 | 2010 |
| Social Network Power and the Social Nature of the Destination Branding Process G Marzano Australian & New Zealand Marketing Academy. Letötlhető: http://www. anzmac …, 2011 | 2 | 2011 |
| Adaptation in Destination Branding: The VeryGC Case G Marzano CAUTHE (17th: 2007: Manly, Syd.), 452-461, 2007 | 1 | 2007 |
| El rol de la Corte Nacional de Justicia frente al principio del recurso legalmente previsto. Un análisis crítico del artículo 2, de la resolución 15/2017 de la Corte Nacional … G Marzano Universidad Internacional SEK, 2020 | | 2020 |
| Not Just VERYGC-Preconditions for Collaboration at the Gold Coast CL Nardi, G Marzano, G Mendieta 한국관광학회 국제학술발표대회집 76 (4), 597-608, 2014 | | 2014 |
