| Classifying the narrated# selfie: genre typing human-branding activity T Eagar, S Dann European Journal of Marketing 50 (9/10), 1835-1857, 2016 | 127 | 2016 |
| ‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust A Lindridge, T Eagar Celebrity, Convergence and Transformation, 94-123, 2017 | 28 | 2017 |
| Defining the brand hero: Explorations of the impact of brand hero credibility on a brand community. T Eagar Advances in Consumer Research 36, 2009 | 28 | 2009 |
| Becoming iconic: David Bowie from man to icon T Eagar, A Lindridge Advances in Consumer research 42 (1), 302-306, 2014 | 19 | 2014 |
| Resolving contradictions in human brand celebrity and iconicity T Eagar, A Lindridge Consumer culture theory, 311-330, 2015 | 18 | 2015 |
| Capturing and analyzing social media composite content: the Instagram selfie T Eagar, S Dann Consumer culture theory 18, 245-265, 2016 | 17 | 2016 |
| Toward a processual theory of transformation JB Murray, Z Brokalaki, A Bhogal-Nair, A Cermin, J Chelekis, H Cocker, ... Journal of Business Research 100, 319-326, 2019 | 6 | 2019 |
| Thin-slicing Tremé as a subjective sashay: heretical pilgrimages to St. Augustine Catholic Church R Belk, N Mitchell, T Eagar, KD Thomas, R Wijland Consumption Markets & Culture 21 (3), 215-238, 2018 | 6 | 2018 |
| The nomadic consumption community: the recursive role of space in community mobility T Eagar, P L’Espoir Decosta Journal of Marketing Management 34 (7-8), 569-591, 2018 | 5 | 2018 |
| A Conceptual Model of Cult Brand Behaviour T Eagar Victoria University Press, 2004 | 4 | 2004 |
| Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest T Eagar Academy of Marketing Science, 2005 | 3 | 2005 |
| ChChchanges: the geology of artist brand evolutions T Eagar, A Lindridge, DM Martin European Journal of Marketing 56 (12), 3617-3651, 2022 | 2 | 2022 |
| When online communities collide: Boundary identity construction and spanning T Eagar, J Beekhuyzen, J Campbell | 2 | 2015 |
| Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community. T Eagar Advances in Consumer Research 38, 2011 | 2 | 2011 |
| Moderating influences in intracommunity brand engagement: Brand faces and brand heroes performance on the brand stage T Eagar PhD thesis, Australian National University, 2012 | 1 | 2012 |
| Brand hero mythology: the stories generated by a brand community about their brand hero T Eagar Australia and New Zealand Marketing Academy Conference, 1-6, 2008 | 1 | 2008 |
| When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts T Eagar Academy of Marketing Science, 2007 | 1 | 2007 |
| The Human Brand Muse: Consumer Inspiration through Therapeutic Thirdness AM Lindridge, T Eagar Consumer Culture Theory Conference, 2023 | | 2023 |
| The Possibilities and Pitfalls of Capturing Livestreamed Performances T Eagar, NA Mitchell, KD Thomas, Y Shi The Routledge Handbook of Digital Consumption, 190-202, 2022 | | 2022 |
| Artist Brand Transformations: A Geological Perspective T Eagar, AM Lindridge, D Martin Consumer Culture Theory Conference 2022, 2022 | | 2022 |
