| The effect of food quality and service quality towards customer satisfaction and repurchase intention (case study of hot plate restaurants) D Hidayat, A Bismo, AR Basri Manajemen Bisnis 10 (1), 2020 | 112 | 2020 |
| Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius Indonesia A Bismo, S Putra 2019 International Conference on Information Management and Technology …, 2019 | 53 | 2019 |
| The effect of service quality and customer satisfaction on customer loyalty: A study of grabcar services in Jakarta A Bismo, H Sarjono, A Ferian Pertanika Journal of Social Sciences & Humanities 26 (1), 33-47, 2018 | 44 | 2018 |
| Segmentation analysis of instagram users based on preferences towards forms and types of online marketing content RHMA Siti, A Bismo, L Sutiyo 2019 International Conference on Information Management and Technology …, 2019 | 15 | 2019 |
| Knowledge management strategy, innovation, and performance in small business enterprise in Indonesia A Bismo, W Halim, MA Erwinta Journal The Winners 22 (1), 67-73, 2021 | 7 | 2021 |
| Effect of Functional Convenience and Representational Delight on Positive Emotional Effect and Impulse Buying of Discount Group Site Users in Indonesia A Bismo, S Putra, HSL Nasrul Pertanika Journal of Science and Humanities 28 (2), 2020 | 7 | 2020 |
| Pengaruh Product Dan Service Quality Pada Customer Trust Dan Dampaknya Terhadap Purchase Intention Studi Kasus: Pt. Indotehnik Cipta Sembada A Bismo, Y Gunawan Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi 17 (2), 177-190, 2021 | 6 | 2021 |
| How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy? A Bismo, H Prabowo, P Heriyati, SB Abdinagoro WSEAS Transactions on Business and Economics 20, 1673-1681, 2023 | 5 | 2023 |
| Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin P Heriyati, A Bismo, M Erwinta Binus Business Review 15 (1), 69-77, 2024 | 3 | 2024 |
| Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Iklan Produk Dessert Box di Instagram Selama Masa Pandemi Covid-19 IR Lestari, A Bismo, AM Dharmaesti Jurnal Bisnis Darmajaya 9 (1), 14-30, 2023 | 3 | 2023 |
| The Influence of Customer Belief and Desire toward Impulsive Buying Mediated by Positive Emotion in Indonesia E-Commerce Live Streaming A Bismo, W Halim ICIC-EL 17 (04), 479, 2023 | 3 | 2023 |
| A Consumer Behaviour Investigation in Search Engine Utilization through Behavioural Segmentation Approach IM Indartoyo, E Rahayu, TI Budiwan, A Bismo, AN Sadeghifam Information Management and Technology (ICIMTech), International Conference …, 2016 | 3 | 2016 |
| The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image AT Juliawan, NP Hati, A Bismo 2023 4th International Conference on Data Analytics for Business and …, 2023 | 2 | 2023 |
| The Role of Social Customer Relationship Management in Improving Relationship Performance in Small Businesses J Ohliati, Yuniarty, A Bismo International Journal of Innovation and Technology Management 19 (08), 2250034, 2022 | 2 | 2022 |
| Investigation of Shopper Segmentation based on the Influence of Popularity Claim towards Impulsive Buying Decision in Online Media Context IM Indartoyo, DW Kim, A Gunawan, RE Riantini, A Bismo 2020 International Conference on Information Management and Technology …, 2020 | 2 | 2020 |
| Understanding key factors in social enterprise development in Indonesia: case study approach for an optimal social enterprise business model P Heriyati, N Yadav, A Bismo, P Madzik Social Enterprise Journal 20 (5), 678-700, 2024 | 1 | 2024 |
| PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA A Bismo, S Sylvia, W Halim Jurnal Bisnis Darmajaya 8 (2), 120-127, 2022 | 1 | 2022 |
| The Influence of Store Atmosphere on Customer Satisfaction and its Impact on Customer Loyalty in Top Krui Minimarket R Aulia, PA Wicaksono, A Bismo KnE Social Sciences 10 (1), 106-113-106-113, 2025 | | 2025 |
| Digital Transformation and Sustainable Growth: Empowering Women Entrepreneurs in MSMEs Through Enhanced Digital Literacy A Luthfia, E Herwati, A Bismo 2025 19th International Conference on Ubiquitous Information Management and …, 2025 | | 2025 |
| Decision analysis of the non–adoption of digital Islamic banking by Indonesian consumers: a structured equation modelling approach P Heriyati, K Nugraha, N Yadav, A Bismo Journal of Islamic Marketing, 2025 | | 2025 |
Ina Melati IndartoyoFaculty of Economics & Business, Gadjah Mada UniversityVerified email at mail.ugm.ac.id
Ina Melati IndartoyoFaculty of Economics & Business, Gadjah Mada UniversityVerified email at mail.ugm.ac.id