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Man Yang
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Year
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
M Yang, P Gabrielsson
Industrial Marketing Management 64, 147-160, 2017
2552017
International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers
M Yang
International Business Review 27 (5), 1045-1056, 2018
1032018
The interface of international marketing and entrepreneurship research: review, synthesis, and future directions
M Yang, P Gabrielsson
Journal of International Marketing 26 (4), 18-37, 2018
592018
From tensions to synergy: Causation and effectuation in the process of venture creation
T Galkina, I Atkova, M Yang
Strategic Entrepreneurship Journal 16 (3), 573-601, 2022
222022
Bringing Nordic Slush to Asia: Entrepreneurial internationalization of an NGO as a social movement
T Galkina, M Yang
International Business Review 29 (6), 101749, 2020
102020
An entrepreneurial framework for value co-creation in servitization
M Yang, T Leposky
Industrial Marketing Management 107, 484-497, 2022
82022
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization
M Yang, P Gabrielsson, S Andersson
Journal of International Marketing 31 (4), 1-22, 2023
12023
Multi-Vortex Tornado Blueprint for Disruptive Global Co-Creation (Inspired by EUvsVirus) Hackathons vs Grand Challenges
R Petrevska Nechkoska, A Caro Gonzalez, A Bertello, S Grande, ...
Facilitation in Complexity: From Creation to Co-creation, from Dreaming to …, 2023
12023
Developing sustainable entrepreneurial ecosystems: The role of different ecosystems roles and types
J Kaus, M Yang, G de Jong, N Faber
Edward Elgar Research Handbook of Entrepreneurial Systems, 2022
12022
Entrepreneurial marketing of international new ventures: A decision-making perspective and propositions
M Yang
International Journal of Export Marketing 2 (3), 231-248, 2018
12018
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms
M Yang, T Leppäaho
International Marketing Review 40 (7), 22-44, 2023
2023
International entrepreneurial marketing in the digital era
M Yang, L Torkkeli
A Research Agenda for International Entrepreneurship, 217-236, 2023
2023
Opening the black box of transitioning towards a sustainable business model
I Atkova, T Galkina, M Yang, T Leposky
Global Marketing Conference, 911-912, 2023
2023
Academia Diffusion Experiment: Trailblazing the Emergence from Co-Creation: Open Innovation and Open Collaboration Towards Ecosystem Building
R Petrevska Nechkoska, A Caro Gonzalez, A Bertello, S Grande, ...
Facilitation in Complexity: From Creation to Co-creation, from Dreaming to …, 2023
2023
A blessing and a burden! The U-shaped relationship between managerial tone and corporate risk taking
H Zhao, H Liu, M Yang, H Li
Academy of Management Proceedings 2023 (1), 17480, 2023
2023
Collective action towards sustainability: A case study of ecosystem development for renewable energy
M Yang, K Penttilä, MJ Mol
39th EGOS Colloquium: Oragnizing for the Good Life: Between Legacy and …, 2023
2023
Adaptation to the pandemic and beyond: Family firms’ value reversal in enduring crisis
T Jayakumar, T Leppäaho, P Ritala, M Yang, S Batas, A Discua-Cruz, ...
38th EGOS Colloquium, 2022
2022
The emergence and development of sustainable entrepreneurial ecosystems
J Kaus, M Yang, L Gebhardt, N Faber
38th EGOS Colloquium, 2022
2022
The ecosystem approach to responsibility
K Penttilä, M Yang, A Fredström
Transformative Action for Sustainable Outcomes, 49-56, 2022
2022
Re-imagine entrepreneurship for sustainable development
M Yang
37th EGOS Colloquium, 2021
2021
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