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Peggy Liu
Peggy Liu
Ben L. Fryrear Chair in Marketing & Associate Professor of Marketing, University of Pittsburgh
Verified email at pitt.edu - Homepage
Title
Cited by
Cited by
Year
The science on front-of-package food labels
KL Hawley, CA Roberto, MA Bragg, PJ Liu, MB Schwartz, KD Brownell
Public Health Nutrition 16 (March), 430-439, 2013
6122013
Using behavioral economics to design more effective food policies to address obesity
PJ Liu, J Wisdom, CA Roberto, LJ Liu, PA Ubel
Applied Economic Perspectives and Policy 36 (March), 6-24, 2014
2142014
A test of different menu labeling presentations
PJ Liu, CA Roberto, LJ Liu, KD Brownell
Appetite 59 (December), 770-777, 2012
1552012
A Framework for Understanding Consumer Choices for Others
PJ Liu, SK Dallas, GJ Fitzsimons
Journal of Consumer Research 46 (3), 2019
972019
Vice-virtue bundles
PJ Liu, KL Haws, C Lamberton, TH Campbell, GJ Fitzsimons
Management Science 61 (1), 204-228, 2015
912015
That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
AH Tangari, M Bui, KL Haws, PJ Liu
Journal of Marketing 83 (1), 133-150, 2019
612019
The use of sports references in marketing of food and beverage products in supermarkets
MA Bragg, PJ Liu, CA Roberto, V Sarda, JL Harris, KD Brownell
Public Health Nutrition 16 (April), 738-740, 2013
612013
Potential problems with increasing serving sizes on the Nutrition Facts label
SK Dallas, PJ Liu, PA Ubel
Appetite 95 (December), 577-584, 2015
552015
Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices
SK Dallas, PJ Liu, PA Ubel
Journal of Consumer Psychology 29 (1), 60-69, 2019
542019
Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight
KL Haws, PJ Liu, JP Redden, HJ Silver
Journal of Marketing Research 54 (4), 619-635, 2017
472017
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
PJ Liu, C Lamberton, KL Haws
Journal of Marketing 79 (May), 74-90, 2015
422015
Half-Size Me? How Calorie and Price Information Influence Ordering on Restaurant Menus with Both Half and Full Entrée Portion Sizes
KL Haws, PJ Liu
Appetite 97 (February), 127-137, 2016
412016
Mindful Matching: Ordinal versus Nominal Attributes
PJ Liu, B McFerran, KL Haws
Journal of Marketing Research 57 (1), 134-155, 2020
382020
Matching choices to avoid offending stigmatized group members
PJ Liu, TH Campbell, GJ Fitzsimons, GM Fitzsimons
Organizational Behavior and Human Decision Processes 122 (November), 291-304, 2013
382013
Sharing Extraordinary Experiences Fosters Feelings of Closeness
KE Min, PJ Liu, S Kim
Personality and Social Psychology Bulletin 44 (1), 107-121, 2018
362018
The Primacy of ‘What’ Over ‘How Much’: How Type and Quantity Shape Healthiness Perceptions of Food Portions
PJ Liu, KL Haws, K Scherr, JP Redden, JR Bettman, GJ Fitzsimons
Management Science 65 (7), 3353–3381, 2019
352019
Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense
PJ Liu, C Lamberton, JR Bettman, GJ Fitzsimons
Journal of Consumer Research 45 (6), 1164-1193, 2019
322019
The gift of psychological closeness: How feasible versus desirable gifts reduce psychological distance to the giver
SY Rim, KE Min, PJ Liu, TL Chartrand, Y Trope
Personality and Social Psychology Bulletin 45 (3), 360-371, 2019
322019
Behavioral economics and diabetic eye exams
AM Williams, PJ Liu, KW Muir, EL Waxman
Preventive Medicine 112 (1), 76-87, 2018
292018
Where do you want to go for dinner? A preference expression asymmetry in joint consumption
PJ Liu, KE Min
Journal of Marketing Research 57 (6), 1037-1054, 2020
262020
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