| The multidimensional nature and brand impact of user-generated ad parodies in social media BG Vanden Bergh, M Lee, ET Quilliam, T Hove International Journal of Advertising 30 (1), 103-131, 2011 | 175 | 2011 |
| Linguistic distinction among top brand names K Adler, L Oliver Journal of Advertising Research 27 (5), 39-44, 1987 | 135* | 1987 |
| What makes a slogan memorable and who remembers it BB Reece, BG Van den Bergh, H Li Journal of Current Issues & Research in Advertising 16 (2), 41-57, 1994 | 97 | 1994 |
| Sound advice on brand names BGV Bergh, J Collins, M Schultz, K Adler Journalism Quarterly 61 (4), 835-840, 1984 | 82 | 1984 |
| Is advertising creativity primarily an individual or a social process? BV Bergh, M Stuhlfaut Mass communication & society 9 (4), 373-397, 2006 | 73 | 2006 |
| Advertising creatives look at creativity. SE Moriarty, BG Vandenbergh The Journal of creative behavior, 1984 | 63 | 1984 |
| Advertising principles: Choice, challenge, change BG Vanden Bergh, H Katz (No Title), 1999 | 52 | 1999 |
| How many creative alternatives to generate? BG Vanden Bergh, LN Reid, GA Schorin Journal of Advertising 12 (4), 46-49, 1983 | 46 | 1983 |
| Internal agency relationships: Account services and creative personnel BG Vanden Bergh, SJ Smith, JL Wicks Journal of Advertising 15 (2), 55-60, 1986 | 45 | 1986 |
| Factor study of dimensions of advertiser credibility BG Vanden Bergh, LC Soley, LN Reid Journalism Quarterly 58 (4), 629-632, 1981 | 43 | 1981 |
| An information content comparison of magazine ads across a response continuum from direct response to institutional advertising EL James, BG Vanden Bergh Journal of Advertising 19 (2), 23-29, 1990 | 38 | 1990 |
| Can you sell subliminal messages to consumers? MP Block, BO Vanden Bergh Journal of Advertising 14 (3), 59-62, 1985 | 38 | 1985 |
| Advertising principles: Choice, challenge, change BGV Bergh, HE Katz NTC Business Books, 1999 | 35 | 1999 |
| Advertising Principles: Choice BG Vanden Bergh, H Katz Challenge, Change, 1999 | 29 | 1999 |
| Creativity is…: A metaphoric model of the creative thought process MW Stuhlfaut, BG Vanden Bergh Journal of Marketing Communications 20 (6), 383-396, 2014 | 28 | 2014 |
| More chickens and pickles BG Vanden Bergh Journal of Advertising Research 22 (6), 44, 1983 | 28 | 1983 |
| Perceived risk and interest in risk reducing information of the elderly LN Reid, JE Teel, BC Vanden Bergh Proceedings of the Southern Marketing Association, 123-126, 1980 | 28 | 1980 |
| The rekurring kase of the special k BG Bergh Journal of Advertising Research 30 (30), 5, 1990 | 22* | 1990 |
| Do violent movies scare away potential visitors? F Yang, B Vanden Bergh, J Lee International journal of advertising 36 (2), 314-335, 2017 | 19 | 2017 |
| Effects of product puffery on response to print advertisements BG Vanden Bergh, LN Reid Current Issues and Research in Advertising 3 (1), 123-134, 1980 | 19 | 1980 |
