| Finding disseminators via electronic word of mouth message for effective marketing communications T Bao, TS Chang Decision Support Systems 67, 21-29, 2014 | 183 | 2014 |
| Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media T Bao, TS Chang Decision Support Systems 67, 1-8, 2014 | 70 | 2014 |
| The product and timing effects of eWOM in viral marketing TT Bao, TS Chang International Journal of Business 21 (2), 99, 2016 | 35 | 2016 |
| The characteristics and business impact of children’s electronic word of mouth in marketing communications T Bao, TS Chang, AJ Kim, SH Moon International Journal of Advertising 38 (5), 731-759, 2019 | 16 | 2019 |
| How sender and receiver jointly shape message: an empirical study on transactional relationship in electronic word of mouth T Bao International Journal of Internet Marketing and Advertising 9 (4), 267-285, 2015 | 8 | 2015 |
| Timing effects of opinion leader's electronic word of mouth T Bao, TLS Chang International Journal of Internet Marketing and Advertising 12 (1), 69-90, 2018 | 4 | 2018 |
| Modeling Endogenous Social Effects: A Study of MBA Student Summer Internship Application Choices TT Bao, S Gupta, V Kadiyali Johnson School Research Paper Series, 2009 | | 2009 |
Tung-Lung Steven ChangLong Island University, PostVerified email at liu.edu
