Sally McKechnie
Sally McKechnie
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Cited by
Cited by
Co-creating value for luxury brands
C Tynan, S McKechnie, C Chhuon
Journal of business research 63 (11), 1156-1163, 2010
Modelling consumer choice of distribution channels: an illustration from financial services
NJ Black, A Lockett, C Ennew, H Winklhofer, S McKechnie
International Journal of Bank Marketing, 2002
Experience marketing: a review and reassessment
C Tynan, S McKechnie
Journal of marketing management 25 (5-6), 501-517, 2009
Applying the technology acceptance model to the online retailing of financial services
S McKechnie, H Winklhofer, C Ennew
International Journal of Retail & Distribution Management, 2006
Product placement in movies: a comparison of Chinese and American consumers’ attitudes
SA McKechnie, J Zhou
International Journal of Advertising 22 (3), 349, 2003
Consumer buying behaviour in financial services: an overview
S McKechnie
International Journal of Bank Marketing, 1992
Interpreting value in the customer service experience using customer-dominant logic
C Tynan, S McKechnie, S Hartley
Journal of marketing management 30 (9-10), 1058-1081, 2014
The determinants and consequences of consumer trust in e-retailing: a conceptual framework
C Bramall, K Schoefer, S McKechnie
Irish Marketing Review 17 (1/2), 13, 2004
Social meanings in Christmas consumption: an exploratory study of UK celebrants' consumption rituals
S McKechnie, C Tynan
Journal of Consumer Behaviour: An International Research Review 5 (2), 130-144, 2006
Co-creating corporate brand identity with online brand communities: A managerial perspective
A Essamri, S McKechnie, H Winklhofer
Journal of Business Research 96, 366-375, 2019
Consumer perceptions of brand architecture in financial services
JF Devlin, S McKechnie
European Journal of Marketing, 2008
The nature of the banking relationship: A comparison of the experiences of male and female small business owners
SA McKechnie, CT Ennew, LH Read
International Small Business Journal 16 (3), 39-55, 1998
The importance of likeability as a measure of television advertising effectiveness
P Leather, S McKechnie, M Amirkhanian
International Journal of Advertising 13 (3), 265-280, 1994
Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: A customer-grounded understanding
S Malone, S McKechnie, C Tynan
Journal of Travel Research 57 (7), 843-855, 2018
The financial services consumer
C Ennew, S McKechnie
Consumers and services, 185-207, 1998
Effects of discount framing in comparative price advertising
S McKechnie, J Devlin, C Ennew, A Smith
European Journal of Marketing, 2012
A study of time limited price promotions
J Devlin, C Ennew, S McKechnie, A Smith
Journal of Product & Brand Management, 2007
A cross-cultural perspective on the role of branding in financial services: The Small Business Market
EM Abou Aish, CT Ennew, SA McKechnie
Journal of Marketing Management 19 (9-10), 1021-1042, 2003
A conceptualisation of supplier‐perceived value
E Songailiene, H Winklhofer, S McKechnie
European Journal of Marketing, 2011
Hedonic meaning creation though Christmas consumption: A review and model
C Tynan, S McKechnie
Journal of Customer Behaviour 8 (3), 237-255, 2009
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