| The effects of positive and negative online customer reviews: do brand strength and category maturity matter? NN Ho-Dac, SJ Carson, WL Moore Journal of marketing 77 (6), 37-53, 2013 | 653 | 2013 |
| The value of online user generated content in product development NN Ho-Dac Journal of Business Research 112, 136-146, 2020 | 52 | 2020 |
| Nature and relationship between corporate social performance and firm size: a cross-national study FN Ho, HMD Wang, N Ho-Dac, SJ Vitell Social Responsibility Journal 15 (2), 258-274, 2019 | 30 | 2019 |
| Using product development information to spur the adoption of continuous improvement products NN Ho-Dac, M Kumar, RJ Slotegraaf Journal of the Academy of Marketing Science 48, 1156-1173, 2020 | 11 | 2020 |
| The effects of privacy and data breaches on consumers’ online self-disclosure, Protection Behavior, and Message Valence FN Ho, N Ho-Dac, JS Huang SAGE Open 13 (3), 21582440231181395, 2023 | 3 | 2023 |
| Social Media Listening: Revealing the Indirect Effects of User Generated Content (UGC) on Product Adoption N Ho-Dac, IC Sinapuelas | | 2019 |
| The roles of online user generated content and the interrelationship between product development and product adoption NN Ho-Dac University of Utah, 2012 | | 2012 |
