追蹤
Hean Tat KEH  (郭贤达)
Hean Tat KEH (郭贤达)
Professor of Marketing, Monash Business School, Monash University.
在 monash.edu 的電子郵件地址已通過驗證 - 首頁
標題
引用次數
引用次數
年份
The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs
HT Keh, TTM Nguyen, HP Ng
Journal of Business Venturing 22 (4), 592-611, 2007
15782007
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
HT Keh, Y Xie
Industrial marketing management 38 (7), 732-742, 2009
12612009
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs
HT Keh, MD Foo, BC Lim
Entrepreneurship Theory and Practice 27 (2), 125-148, 2002
10842002
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards
HT Keh, YH Lee
Journal of retailing 82 (2), 127-136, 2006
4652006
Efficiency, effectiveness and productivity of marketing in services
HT Keh, S Chu, J Xu
European journal of operational research 170 (1), 265-276, 2006
3722006
How do price fairness perceptions differ across culture?
LE Bolton, HT Keh, JW Alba
Journal of Marketing Research 47 (3), 564-576, 2010
3422010
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
S Chu, HT Keh
Marketing Letters 17, 323-331, 2006
3352006
Retail Customers as Partial Employees in Service Provision: A Conceptual Framework
HT Keh, CW Teo
International Journal of Retail & Distribution Management 29 (8), 370-378, 2001
2772001
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
2662012
Modelling hybrid distribution channels: a game-theoretic analysis
SY Park, HT Keh
Journal of Retailing and Consumer Services 10 (3), 155-167, 2003
2462003
Customer reactions to service separation
HT Keh, J Pang
Journal of marketing 74 (2), 55-70, 2010
2422010
The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms
YK Ho, HT Keh, JM Ong
IEEE Transactions on Engineering Management 52 (1), 3-14, 2005
2362005
Retail productivity and scale economies at the firm level: a DEA approach
HT Keh, S Chu
Omega 31 (2), 75-82, 2003
2332003
Understanding and measuring brand love
HT Keh, J Pang, S Peng
Society for Consumer Psychology Conference Proceedings, Santa Monica 6, 84-88, 2007
2042007
A re-examination of service standardization versus customization from the consumer’s perspective
Y Ding, HT Keh
Journal of Services Marketing 30 (1), 16-28, 2016
1952016
Services Marketing in Asia: Managing People, Technology and Strategies
C Lovelock, J Wirtz, HT Keh, X Lu
178*2005
The complexities of perceived risk in cross-cultural services marketing
HT Keh, J Sun
Journal of International Marketing 16 (1), 120-146, 2008
1762008
The effects of advertising and brand value on future operating and market performance
LL Eng, HT Keh
Journal of Advertising 36 (4), 91-100, 2007
1732007
Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics
CY Chiu, LA Mallorie, HT Keh, W Law
Journal of Cross-Cultural Psychology 40 (2), 282-300, 2009
1592009
The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction
HT Keh, R Ren, SR Hill, X Li
Psychology & Marketing 30 (3), 211-226, 2013
1542013
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