| INTERNATIONAL ADVERTISING STRATEGIES OF MULTINATIONAL-CORPORATIONS RE Hite, C Fraser Journal of Advertising Research 28 (4), 9-17, 1988 | 262 | 1988 |
| Increasing contributions in solicitation campaigns: The use of large and small anchorpoints C Fraser, RE Hite, PL Sauer Journal of Consumer Research 15 (2), 284-287, 1988 | 158 | 1988 |
| Meta-analyses of attitudes toward advertising by professionals RE Hite, C Fraser Journal of Marketing 52 (3), 95-103, 1988 | 149 | 1988 |
| Competitive market structure analysis: Principal partitioning of revealed substitutabilities C Fraser, JW Bradford journal of Consumer Research 10 (1), 15-30, 1983 | 125 | 1983 |
| A content analysis of ethical policy statements regarding marketing activities RE Hite, JA Bellizzi, C Fraser Journal of Business Ethics 7, 771-776, 1988 | 91 | 1988 |
| Impact of international marketing strategies on performance in diverse global markets C Fraser, RE Hite Journal of Business Research 20 (3), 249-262, 1990 | 87 | 1990 |
| Music to your brain: Background music changes are processed first, reducing ad message recall C Fraser, JA Bradford Psychology & Marketing 30 (1), 62-75, 2013 | 64 | 2013 |
| Configuration and coordination of global advertising RE Hite, C Fraser Journal of Business Research 21 (4), 335-344, 1990 | 51 | 1990 |
| Industrial product diffusion by market segment Y Wind, TS Robertson, C Fraser Industrial Marketing Management 11 (1), 1-8, 1982 | 32 | 1982 |
| Professional service advertising: The effects of price inclusion, justification, and level of risk. RE Hite, C Fraser, JA Bellizzi Journal of Advertising Research, 1990 | 29 | 1990 |
| An adaptive utility approach for improved use of marketing models C Fraser, RE Hite Journal of Marketing 52 (4), 96-103, 1988 | 29 | 1988 |
| Music‐evoked images: Music that inspires them and their influences on brand and message recall in the short and the longer term C Fraser Psychology & Marketing 31 (10), 813-827, 2014 | 28 | 2014 |
| Business statistics for competitive advantage with Excel 2013 C Fraser, Fraser Springer, 2013 | 24 | 2013 |
| Participation in the International Marketplace by USManufacturing Firms C Fraser, RE Hite International Marketing Review 7 (5), 1990 | 24 | 1990 |
| The effect of matching contribution offers and legitimization of paltry contributions on compliance C Fraser, RE Hite Journal of Applied Social Psychology 19 (12), 1010-1018, 1989 | 22 | 1989 |
| Competitive Market Structure Analysis: A Reply C Fraser, JW Bradford Journal of Consumer Research 11 (3), 842-847, 1984 | 11 | 1984 |
| Compensation as an alternative to ownership in developing markets: beliefs, attitudes and uses C Fraser, RE Hite J. World Trade 22, 95, 1988 | 9 | 1988 |
| Business Statistics for Competitive Advantage with Excel 2007: Basics, Model Building, and Cases C Fraser Springer, 2012 | 6 | 2012 |
| Association between two categorical variables: Contingency analysis with Chi Square C Fraser, C Fraser Business Statistics for Competitive Advantage with Excel 2019 and JMP …, 2019 | 5 | 2019 |
| VARIED CONSUMER RESPONSES TO PROMOTIONS-A CASE FOR RESPONSE-BASED DECISION-MAKING C Fraser, RE Hite Journal of the Market Research Society 32 (3), 349-375, 1990 | 4 | 1990 |
