| Analyzing dynamic review manipulation and its impact on movie box office revenue H Ma, JM Kim, E Lee Electronic Commerce Research and Applications 35, 100840, 2019 | 35 | 2019 |
| The influence of launching mobile channels on online customer reviews JM Kim, E Lee, MM Mariani Journal of Business Research 137, 366-378, 2021 | 23 | 2021 |
| Effects of marketing decisions on brand equity and franchise performance E Lee, JH Kim, CS Rhee Sustainability 13 (6), 3391, 2021 | 23 | 2021 |
| Bringing culture into the picture: cross-cultural differences in online customer reviews JM Kim, E Lee, Y Yoon International Marketing Review 40 (3), 528-546, 2023 | 7 | 2023 |
| A 2020 perspective on “Analyzing dynamic review manipulation and its impact on movie box office revenue” H Ma, JM Kim, E Lee Electronic Commerce Research and Applications 41, 100950, 2020 | 6 | 2020 |
| Effect of power message on employee response and job recruitment in the Hospitality industry JH Kim, S Ahn, E Lee Journal of Hospitality & Tourism Research 47 (2), 303-327, 2023 | 5 | 2023 |
| The effect of perceived threat on online service reviews JM Kim, E Lee Journal of Services Marketing 37 (3), 300-312, 2023 | 2 | 2023 |
| The effect of artificial intelligence (AI) robot characteristics and dialectical thinking on AI robot adoption intention D Kim, K Hwang, E Lee, Y Yoon Journal of Consumer Behaviour 23 (2), 453-469, 2024 | 1 | 2024 |
| Heading Up or Stuck Down Here? The Effect of Perceived Economic Mobility on Subjective Social Status and Brand Identification E Lee, Y Yoon SAGE Open 12 (3), 21582440221123755, 2022 | 1 | 2022 |
| The effects of regulatory focus and past performance information on temporal bias of future optimism E Lee, Y Yoon KAIST College of Business Working Paper Series, 2010 | 1 | 2010 |
| Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation J Kim, D Min, E Lee International Journal of Advertising, 1-30, 2024 | | 2024 |
| THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION K Hwang, D Kim, E Lee, Y Yoon Global Marketing Conference, 692-692, 2023 | | 2023 |
Jong Min KimKean University (Wenzhou)Verified email at kean.edu
