Dorothy A. Yen
Dorothy A. Yen
Professor in Marketing, Brunel University London
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Cited by
Cited by
The measurement of guanxi: Introducing the GRX scale
DA Yen, BR Barnes, CL Wang
Industrial Marketing Management 40 (1), 97-108, 2011
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
BR Barnes, D Yen, L Zhou
Industrial Marketing Management 40 (4), 510-521, 2011
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
DA Yen, BR Barnes
Industrial Marketing Management 40 (3), 346-357, 2011
What is dark about the dark-side of business relationships?
I Abosag, DA Yen, BR Barnes
Industrial Marketing Management 55, 5-9, 2016
Higher IELTS score, higher academic performance? The validity of IELTS in predicting the academic performance of Chinese students
D Yen, J Kuzma
Worcester Journal of Learning and Teaching, 2009
Global e-government web accessibility: an empirical examination of EU, Asian and African sites
J Kuzma, D Yen, K Oestreicher
The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework
R Geng, SA Mansouri, E Aktas, DA Yen
Industrial Marketing Management 63, 1-17, 2017
Enhancing firm performance through internal market orientation and employee organizational commitment
Q Yu, DA Yen, BR Barnes, YA Huang
The International Journal of Human Resource Management 30 (6), 964-987, 2019
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
R Yuan, MJ Liu, J Luo, DA Yen
Journal of Business Research 69 (8), 3069-3076, 2016
Localization in China: How guanxi moderates Sino–US business relationships
DA Yen, I Abosag
Journal of Business Research 69 (12), 5724-5734, 2016
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
DA Yen, I Abosag, YA Huang, B Nguyen
Industrial Marketing Management 66, 103-114, 2017
IMO and internal branding outcomes: an employee perspective in UK HE
Q Yu, Y Asaad, DA Yen, S Gupta
Studies in Higher Education 43 (1), 37-56, 2018
A space of one’s own: spatial and identity liminality in an online community of mothers
B Cappellini, DA Yen
Journal of Marketing Management 32 (13-14), 1260-1283, 2016
Little Emperors in the UK: Acculturation and food over time
B Cappellini, DA Yen
Journal of Business Research 66 (8), 968-974, 2013
Focusing on relationship dimensions to improve the quality of Chinese–Western business-to-business exchanges
DA Yen, Q Yu, BR Barnes
Total Quality Management & Business Excellence 18 (8), 889-899, 2007
Millennial Chinese consumers' perceived destination brand value
J Luo, BL Dey, C Yalkin, U Sivarajah, K Punjaisri, Y Huang, DA Yen
Journal of Business Research 116, 655-665, 2020
Tourism boycotts and animosity: A study of seven events
Q Yu, R McManus, DA Yen, XR Li
Annals of Tourism Research 80, 102792, 2020
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
JMT Balmer, DA Yen
Journal of Marketing Management 33 (1-2), 131-144, 2017
Digital consumer culture and digital acculturation
BL Dey, D Yen, L Samuel
International Journal of Information Management 51, 102057, 2020
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective
GS Kohli, TC Melewar, D Yen
The Marketing Review 14 (4), 382-404, 2014
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