| Improving rural access to orthopaedic care through visiting consultant clinics TS Gruca, TH Pyo, GC Nelson JBJS 98 (9), 768-774, 2016 | 37 | 2016 |
| For whom does a game update? Players' status-contingent gameplay on online games before and after an update JH Hyeong, KJ Choi, JY Lee, TH Pyo Decision Support Systems 139, 113423, 2020 | 26 | 2020 |
| Providing cardiology care in rural areas through visiting consultant clinics TS Gruca, TH Pyo, GC Nelson Journal of the American Heart Association 5 (7), e002909, 2016 | 26 | 2016 |
| Social media sentiment and firm value CB Tamrakar, TH Pyo, TS Gruca Assessed from: https://www. researchgate. net/publication/323255424, 2018 | 13 | 2018 |
| Is social capital always “Capital”?: Measuring and leveraging social capital in online user communities for in-group diffusion TH Pyo, C Tamrakar, JY Lee, YS Choi Journal of Business Research 158, 113690, 2023 | 8 | 2023 |
| The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good TH Pyo, JY Lee, HM Park Journal of Marketing Research, 00222437221093603, 2022 | 7 | 2022 |
| Contagious endowment effects across transactions TH Pyo, JH Kwon, T Gruca, D Nayakankuppam European journal of marketing 55 (8), 2122-2145, 2021 | 5 | 2021 |
| The Salience of the Core-Periphery Structure and Social Influence in the Diffusion of New Experience Goods in Online User Communities S Lee, JY Lee, TH Pyo | | 2023 |
| A New Bass Model Utilizing Social Network Data TH Pyo, TS Gruca, GJ Russell | | 2017 |
