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Adam J. Mills
Adam J. Mills
Verified email at loyno.edu - Homepage
Title
Cited by
Cited by
Year
Virality in social media: the SPIN framework
AJ Mills
Journal of public affairs 12 (2), 162-169, 2012
3102012
Social media strategy for online service brands
AJ Mills, K Plangger
The Service Industries Journal 35 (10), 521-536, 2015
932015
Engaging students with social media
AS Bal, D Grewal, A Mills, G Ottley
Journal of Marketing Education 37 (3), 190-203, 2015
822015
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
AJ Mills, K Robson
Journal of Product & Brand Management 29 (2), 159-167, 2020
812020
The relationship between fake news and advertising: Brand management in the era of programmatic advertising and prolific falsehood
AJ Mills, C Pitt, SL Ferguson
Journal of Advertising Research 59 (1), 3-8, 2019
742019
Deepfakes: perspectives on the future “reality” of advertising and branding
J Kietzmann, AJ Mills, K Plangger
International Journal of Advertising 40 (3), 473-485, 2021
652021
Harnessing digital disruption with marketing simulations
RN Bolton, RG Chapman, AJ Mills
Journal of Marketing Education 41 (1), 15-31, 2019
582019
Wearing safe: Physical and informational security in the age of the wearable device
AJ Mills, RT Watson, L Pitt, J Kietzmann
Business Horizons 59 (6), 615-622, 2016
582016
Managing New Media Tools for Brand Management in Social Media
E Botha, AJ Mills
Online Consumer Behavior, 83-99, 2012
492012
Text, discourse and mass communication
I Connell, A Mills
Discourse and communication, 26-43, 1985
411985
Crowdsourcing and brand control
AS Bal, K Weidner, R Hanna, AJ Mills
Business Horizons 60 (2), 219-228, 2017
362017
Agile authorship: Evolving models of innovation for information-intensive offerings
AJ Mills, PR Berthon, C Pitt
Journal of Business Research 110, 577-583, 2020
252020
Reading between the vines: analyzing the readability of consumer brand wine web sites
AJ Mills, L Pitt, S Sattari
International Journal of Wine Business Research 24 (3), 169-182, 2012
252012
Using Chernoff faces to portray social media wine brand images
L Pitt, AJ Mills, A Chan, B Menguc, K Plangger
6th AWBR International Conference, 9-10, 2011
232011
Using cartoons to teach corporate social responsibility: A class exercise
AJ Mills, K Robson, LF Pitt
Journal of Marketing Education 35 (2), 181-190, 2013
222013
Brand stories: bringing narrative theory to brand management
AJ Mills, J John
Journal of Strategic Marketing, 1-19, 2020
202020
Everyone loves a secret: Why consumers value marketing secrets
AJ Mills
Business Horizons 58 (6), 643-649, 2015
122015
No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
R Wiid, PS Grant, AJ Mills, LF Pitt
Marketing Theory 16 (2), 171-193, 2016
112016
Teaching, fast and slow: Student perceptions of emergency remote education
K Robson, AJ Mills
Journal of Marketing Education 44 (2), 203-216, 2022
102022
iMedical: Integrating Smartphones into medical practice design
J Bredican, AJ Mills, K Plangger
Journal of Medical Marketing 13 (1), 5-13, 2013
92013
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