Follow
George S. Low
George S. Low
Senior Vice President for Academic and Student Affairs, Georgia Gwinnett College
Verified email at ggc.edu
Title
Cited by
Cited by
Year
The measurement and dimensionality of brand associations
GS Low, CW Lamb Jr
Journal of product & brand management 9 (6), 350-370, 2000
21512000
Brands, brand management, and the brand manager system: A critical-historical evaluation
GS Low, RA Fullerton
Journal of marketing research 31 (2), 173-190, 1994
7311994
Antecedents and consequences of salesperson burnout
GS Low, DW Cravens, K Grant, WC Moncrief
European Journal of Marketing 35 (5/6), 587-611, 2001
5572001
Correlates of integrated marketing communications
GS Low
Journal of Advertising research 40 (3), 27-39, 2000
3972000
The role of satisfaction with territory design on the motivation, attitudes, and work outcomes of salespeople
K Grant, DW Cravens, GS Low, WC Moncrief
Journal of the Academy of Marketing Science 29 (2), 165-178, 2001
2782001
Factors affecting the use of information in the evaluation of marketing communications productivity
GS Low, JJ Mohr
Journal of the Academy of Marketing Science 29, 70-88, 2001
2362001
Formal and informal management control combinations in sales organizations: The impact on salesperson consequences
DW Cravens, FG Lassk, GS Low, GW Marshall, WC Moncrief
Journal of Business Research 57 (3), 241-248, 2004
2102004
Advertising vs sales promotion: a brand management perspective
GS Low, JJ Mohr
Journal of product & brand management 9 (6), 389-414, 2000
1832000
Examining the effectiveness of sales management control practices in developing countries
NF Piercy, GS Low, DW Cravens
Journal of World Business 39 (3), 255-267, 2004
1052004
The innovation challenges of proactive cannibalisation and discontinuous technology
DW Cravens, NF Piercy, GS Low
European Business Review 14 (4), 257-267, 2002
952002
Setting advertising and promotion budgets in multi-brand companies
GS Low, JJ Mohr
Journal of Advertising Research 39 (1), 67-67, 1999
881999
Consequences of sales management's behavior-and compensation-based control strategies in developing countries
NF Piercy, GS Low, DW Cravens
Journal of international Marketing 12 (3), 30-57, 2004
712004
Globalization of the Sales Organization:: Management Control and Its Consequences
DW Cravens, NF Piercy, GS Low
Organizational Dynamics 35 (3), 291-303, 2006
512006
Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness
NF Piercy, GS Low, DW Cravens
Journal of World Business 46 (1), 104-115, 2011
382011
Technical research note: The effect of double deals on consumer attitudes
GS Low, DR Lichtenstein
Journal of Retailing 69 (4), 453-466, 1993
301993
Escaping the catch-22 of trade promotion spending
JJ Mohr, GS Low
Marketing Management 2 (2), 30, 1993
221993
The advertising-sales promotion trade-off: theory and practice
GS Low, JJ Mohr
(No Title), 1992
201992
The control factor
DW Cravens, GW Marshall, FG Lassk, GS Low
Marketing Management 13 (1), 38-44, 2004
132004
The effect of sales promotion type and amount on internal reference price
GS Low, RT Moody
Pricing Strategy & Practice 4 (1), 21, 1996
111996
Brand managers' perceptions of the marketing communications budget allocation process
GS Low, JJ Mohr
Marketing Science Institute, 1998
91998
The system can't perform the operation now. Try again later.
Articles 1–20