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Liz Foote
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Year
The social marketing paradox: challenges and opportunities for the discipline
MB Akbar, L Foote, A Lawson, J French, S Deshpande, NR Lee
International Review on Public and Nonprofit Marketing, 1-23, 2021
302021
What causes social marketing programs to fail? A qualitative study
MB Akbar, L Foote, C Soraghan, R Millard, F Spotswood
Social Marketing Quarterly 27 (2), 99-116, 2021
232021
Social marketing at 50: Towards an epistemological expansion of the discipline to embrace diversity. A viewpoint
E Cateriano-Arévalo, S Alrakhayes, L Foote, T Hussain, K Lai, L Nyundo
Journal of Social Marketing 12 (3), 315-336, 2022
102022
Friends with benefits: Practitioner publishing as a pathway to collaboration in social marketing
P Sherring, L Foote
Social Marketing Quarterly 29 (3), 309-316, 2023
42023
Conceptualizing, embracing, and measuring failure in social marketing practice
MB Akbar, L Foote, A Lawson
Social Marketing Quarterly 29 (3), 241-256, 2023
42023
The diffusion of a discipline: Examining social marketing's institutionalization within environmental contexts
L Foote
Antioch University, 2022
42022
Why can’t we be friends? Bridging the academic/practitioner gap in social marketing
L Foote, P Sherring, S Rundle-Thiele
Journal of Social Marketing 14 (1), 26-51, 2024
22024
Picking up the beat: social marketing academic course offerings and trends as the discipline marks 50 years
L Foote, K Kelly, NR Lee, A Abrash Walton
Social Marketing Quarterly 29 (3), 274-308, 2023
12023
Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication
J Parkinson, P Sherring, L Foote, J Davey
Health Marketing Quarterly 41 (1), 1-10, 2024
2024
Who Submits Koala Sightings? Profiling Residents and Identifying Opportunities to Enhance their Experience.
D Fechner, L Foote, S Rundle-Thiele
Citizen Science: Theory & Practice 8 (1), 2023
2023
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