| Beyond Ranking: Optimizing Whole-Page Presentation Y Wang, D Yin, L Jie, P Wang, M Yamada, Y Chang, Q Mei Proceedings of the Ninth ACM International Conference on Web Search and Data …, 2016 | 49 | 2016 |
| Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption EM Feit, P Wang, ET Bradlow, PS Fader Journal of Marketing Research 50 (3), 348-364, 2013 | 44 | 2013 |
| Distributed flexible nonlinear tensor factorization S Zhe, K Zhang, P Wang, K Lee, Z Xu, Y Qi, Z Ghahramani Advances in neural information processing systems, 928-936, 2016 | 29 | 2016 |
| Causal inference via sparse additive models with application to online advertising W Sun, P Wang, D Yin, J Yang, Y Chang Twenty-Ninth AAAI Conference on Artificial Intelligence, 2015 | 21 | 2015 |
| Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis P Wang, W Sun, D Yin, J Yang, Y Chang Proceedings of the Eighth ACM International Conference on Web Search and …, 2015 | 20 | 2015 |
| An efficient framework for online advertising effectiveness measurement and comparison P Wang, Y Liu, M Meytlis, HY Tsao, J Yang, P Huang Proceedings of the 7th ACM international conference on Web search and data …, 2014 | 16 | 2014 |
| Method and system for ranking search content D Yin, P Wang, H Ouyang, Y Chang, JM Langlois US Patent App. 14/959,122, 2015 | 8 | 2015 |
| Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics P Wang, G Xiong, J Yang Journal of Marketing 83 (2), 82-97, 2019 | 6 | 2019 |
| Meta-analyses using information reweighting: An application to online advertising P Wang, ET Bradlow, EI George Quantitative Marketing and Economics 12 (2), 209-233, 2014 | 5 | 2014 |
| Optimizing Whole-Page Presentation for Web Search Y Wang, D Yin, L Jie, P Wang, M Yamada, Y Chang, Q Mei ACM Transactions on the Web (TWEB) 12 (3), 19, 2018 | 4 | 2018 |
| Using TB-Sized Data to Understand Multi-Device Advertising Q Wang, B Li, P Wang, J Yang | 4 | 2016 |
| Robust Inferences from a Before-and-After Study with Multiple Unaffected Control Groups P Wang, M Traskin, DS Small Journal of Causal Inference 1 (2), 209-234, 2013 | 4 | 2013 |
| Sparse Tensor Additive Regression B Hao, B Wang, P Wang, J Zhang, J Yang, WW Sun arXiv preprint arXiv:1904.00479, 2019 | 3 | 2019 |
| Rethink Targeting: Detect'Smart Cheating'in Online Advertising through Causal Inference P Wang, D Yin, J Yang, Y Chang, M Meytlis Proceedings of the 24th International Conference on World Wide Web, 133-134, 2015 | 3 | 2015 |
| Method and system for measuring effectiveness of user treatment P Wang, J Yang, M Meytlis, F Yu US Patent App. 14/466,470, 2014 | 2 | 2014 |
| 回归系数一类线性估计的小样本性质 王鹏远， 韦来生 中国科学院研究生院学报 26 (3), 296 - 302, 2009 | 2 | 2009 |
| Frontiers: Asymmetric Effects of Recreational Cannabis Legalization P Wang, G Xiong, J Yang Marketing Science, 2019 | 1 | 2019 |
| Informative Bayesian Modeling With Applications To Media Data P Wang | 1 | 2012 |
| System and Method for Traffic Quality Based Pricing via Deep Neural Language Models S Cetintas, P Wang, J Yang, PM Sangal US Patent App. 15/064,310, 2017 | | 2017 |
| Effect of Complex Multimedia Advertising Campaigns: A Causal Inference Model for Big Data P Wang, G Xiong, WW Sun, J Yang | | 2016 |
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