| Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos C Morgan, TM Fajardo, C Townsend Journal of the Academy of Marketing Science 49, 566-583, 2021 | 40 | 2021 |
| Why the drive: The utilitarian and hedonic benefits of self-expression through consumption C Morgan, C Townsend Current opinion in psychology 46, 101320, 2022 | 16 | 2022 |
| The impact of the mere presence of social media share icons on product interest and valuation C Townsend, DT Neal, C Morgan Journal of business research 100, 245-254, 2019 | 13 | 2019 |
| Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities C Morgan, DM Zane Journal of Public Policy & Marketing 41 (4), 368-382, 2022 | 5 | 2022 |
| Linking thought and behavior: evidence for process—Mode of expression congruence effects L Nowlan, B Borenstein, C Morgan, M Xu, C Janiszewski Journal of Consumer Psychology 32 (1), 87-96, 2022 | 1 | 2022 |
| The After Effects of Choice: How Choice Influences Consumers' Self-Perceptions and Subsequent Behavior C Morgan University of Miami, 2019 | 1 | 2019 |
| EXPRESS: The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions A Abell, C Morgan, M Romero Journal of Marketing Research, 00222437241240694, 2024 | | 2024 |
| Friends Interrupted: How Reunions after Social Separation Motivate Physically Transformative Consumer Behavior C Morgan, C Lamberton, RW Reczek, C Townsend Journal of the Association for Consumer Research 8 (2), 142-152, 2023 | | 2023 |
