Marc Herz
Marc Herz
Kleinundpläcking GmbH
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Cited by
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Activation of country stereotypes: automaticity, consonance, and impact
MF Herz, A Diamantopoulos
Journal of the Academy of Marketing Science 41 (4), 400-417, 2013
Country-specific associations made by consumers: A dual-coding theory perspective
MF Herz, A Diamantopoulos
Journal of International Marketing 21 (3), 95-121, 2013
Economic and destination image impacts of mega-events in emerging tourist destinations
J Arnegger, M Herz
Journal of Destination Marketing & Management 5 (2), 76-85, 2016
I use it but will tell you that I don't: Consumers’ country-of-origin cue usage denial
M Herz, A Diamantopoulos
Journal of International Marketing 25 (2), 52-71, 2017
Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology
M Herz, PA Rauschnabel
Technological Forecasting and Social Change 138, 228-242, 2019
Trust, decision rights delegation, and performance—The case of franchising
M Herz, C Hutzinger, H Seferagic, J Windsperger
Journal of Small Business Management 54 (3), 973-991, 2016
Brands and religious labels: a spillover perspective
PA Rauschnabel, M Herz, BB Schlegelmilch, BS Ivens
Journal of Marketing Management 31 (11-12), 1285-1309, 2015
Conceptual advances in consumers’ semantic and episodic brand memories: A mixed methods exploration
M Herz, KH Brunk
Psychology & Marketing 34 (1), 70-91, 2017
The EU as superordinate brand origin: an entitativity perspective
A Diamantopoulos, M Herz, N Koschate-Fischer
International Marketing Review, 2017
The country-of-origin concept reassessed–The long path from the ‘made-in’label
MF Herz
Impulse für die Markenpraxis und Markenforschung, 141-161, 2013
Country image formation, stability, and change: a longitudinal assessment of consumers’ image of Azerbaijan
M Herz, J Arnegger
Journal of Travel & Tourism Marketing 34 (9), 1169-1183, 2017
Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences
M Micevski, G Halkias, M Herz
Journal of Business Research 104, 622-631, 2019
Exploring Consumers’ Brand Image Perceptions with Collages-Implications on Data Collection, Data Analysis and Mixed Method Approaches
M Herz
Aktuelle Beiträge zur Markenforschung, 121-143, 2010
Do you know COO? An explorative perspective on consumers’ country-of-origin knowledge
M Herz
Forum Markenforschung, 101-117, 2015
Deceptive Use of the ‘Regionality’Concept in Product Labelling: An Abstract
M Herz, A Diamantopoulos
Academy of Marketing Science World Marketing Congress, 43-44, 2019
The Made-In-Eu Label: An Entitativity Perspective on Country-of-Origin Effects
MF Herz, A Diamantopoulos, N Koschate-Fischer
Ideas in Marketing: Finding the New and Polishing the Old, 380-380, 2015
Epic fail: Exploring project failure’s reasons, outcomes and indicators
M Herz, N Krezdorn
Review of Managerial Science, 1-25, 2021
Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality Supported Tasks and a Critical Reflection on the Development
M Herz, V Rahe
Augmented Reality and Virtual Reality, 113-122, 2020
Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality
M Herz, V Rahe
Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World …, 2020
The More You Know–High versus Low Experience Effects on Project Management Decisions
M Herz, N Krezdorn
Forum Markenforschung 2018, 107-122, 2020
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