Follow
Gerard Prendergast
Gerard Prendergast
Professor of Marketing, Hong Kong Baptist University
Verified email at hkbu.edu.hk - Homepage
Title
Cited by
Cited by
Year
Consuming luxury brands: the relevance of the ‘rarity principle’
I Phau, G Prendergast
Journal of brand Management 8, 122-138, 2000
9762000
Online word of mouth and consumer purchase intentions
G Prendergast, D Ko, VY Siu Yin
International journal of advertising 29 (5), 687-708, 2010
4672010
Packaging, marketing, logistics and the environment: are there trade‐offs?
G Prendergast, L Pitt
International Journal of Physical Distribution & Logistics Management 26 (6 …, 1996
4261996
Materialism and social comparison among adolescents
K Chan, G Prendergast
Social Behavior and Personality: an international journal 35 (2), 213-228, 2007
3422007
Understanding consumer demand for non-deceptive pirated brands
G Prendergast, LH Chuen, I Phau
Marketing intelligence & planning 20 (7), 405-416, 2002
3162002
Conceptualizing the country of origin of brand
I Phau, G Prendergast
Journal of Marketing Communications 6 (3), 159-170, 2000
3132000
Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong
G Prendergast, C Wong
Journal of consumer marketing 20 (2), 157-169, 2003
2812003
The interactive influence of country of origin of brand and product involvement on purchase intention
GP Prendergast, ASL Tsang, CNW Chan
Journal of Consumer Marketing 27 (2), 180-188, 2010
2372010
Buyers' perceptions of pirated products in China
WL Cheung, G Prendergast
Marketing Intelligence & Planning 24 (5), 446-462, 2006
2202006
Social comparison, imitation of celebrity models and materialism among Chinese youth
K Chan, GP Prendergast
International journal of advertising 27 (5), 799-826, 2008
2032008
Is a “star” worth a thousand words? The interplay between product‐review texts and rating valences
ASL Tsang, G Prendergast
European Journal of Marketing 43 (11/12), 1269-1280, 2009
1932009
The influence of trait affect and the five-factor personality model on impulse buying
ER Thompson, GP Prendergast
Personality and Individual Differences 76, 216-221, 2015
1872015
Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification
HMK Ngan, GP Prendergast, ASL Tsang
European Journal of marketing 45 (4), 551-566, 2011
1772011
Behavioural response to sales promotion tools: a Hong Kong study
YZ Shi, KM Cheung, G Prendergast
International Journal of advertising 24 (4), 469-489, 2005
1732005
Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry
I Phau, G Prendergast, L Hing Chuen
Journal of Fashion Marketing and Management: An International Journal 5 (1 …, 2001
1652001
A Hong Kong study of advertising credibility
G Prendergast, P Liu, DTY Poon
Journal of Consumer Marketing 26 (5), 320-329, 2009
1432009
A new framework for evaluating sponsorship opportunities
DTY Poon, G Prendergast
International Journal of Advertising 25 (4), 471-487, 2006
1392006
Consumer Adoption of Self‐service Technologies in RetailBanking: Is Expert Opinion Supported by Consumer Research?
NE Marr, GP Prendergast
International Journal of Bank Marketing 11 (1), 3-10, 1993
1301993
The influence of store image on store loyalty in Hong Kong's quick service restaurant industry
G Prendergast, HW Man
Journal of Foodservice Business Research 5 (1), 45-59, 2002
1212002
A Hong Kong view of offensive advertising
G Prendergast, B Ho, I Phau
Journal of marketing communications 8 (3), 165-177, 2002
1122002
The system can't perform the operation now. Try again later.
Articles 1–20